Mascot Comes Before Product

I have always encouraged clients to consider introducing their mascot way ahead of any product launches simply because the mascot is the messenger to your product/service/business -the message.

Remember your history class ; sending messages through smoke signals ,beating drums ,blowing horns was an indication of something new coming
By having a mascot precede the product early in your marketing campaigns ,you create a sense of curiosity in the minds of the community. Everyone wants to know what this character is about. Its animated movements & expressions make the mascot approachable & obvious in a world of text & read-only messages.

The interaction with a mascot creates an emotional association & we are usually more loyal to people/things we connected with . Hence the “bond” begins at this point with the “messenger”. Phones are taken out for selfies ,questions asked ; all of a sudden fliers are not that annoying & wasted as much. You could successfully use the mascot to cut costs on other mediums of communication.

Our inner child just wants to have fun sometimes
The mascot could literally be taken anywhere & still create such a hype for the product without having the entire sales team leave the office. Yes mascots are that grass root! The hands on “employee” that combines social media engagement , entertainment & if well branded high visibility for your product even before your consumers have seen the tangible end result. They don’t need vacation either.

Incorporate mascots early enough in your marketing strategies & let them do the ground work for you.

Consultations : carol@birdiemascots.co.ke